What I do:

Trends

  • Analysis of emerging trends and adapt them to customer collections, while ensuring appropriate pricing.

  • Catwalk analysis and reports

  • Research competitors and trends from related industries that align with the customer’s target market.

  • Forecast trends with a focus on prints, patterns, seasonal themes, and timeless designs.

  • Develop mood boards and color palettes to guide design direction.

Design

  • Develop concepts and print collections across all product areas including tops, bottoms, dresses, swimwear, accessories, and textiles, as well as placement graphics.

  • Create custom designs that align with your brand's unique identity, ensuring a perfect fit with your aesthetic and target audience.

  • Design from initial ideas to final delivery, whether for a single piece or a full collection.

  • Produce prints and patterns in industry standard formats, with precise repeats for any fashion, lifestyle, or home product category.

  • Offer support with CAD, color indexing, color matching, and reworking vintage prints.

Development

  • Provide guidance and support throughout the product development phase.

  • Utilize a thorough understanding of manufacturing processes, fabrics, washes, and trims to recommend the best printing methods and finishes to achieve realistic price points.

Tech Packs

  • Create detailed tech packs for manufacturers, including technical drawings, specifications, measurements, color references, and full-repeat artworks.